all because of a single error

Hey script nerds,

If you’re new here I send one hook daily sourced from TikTok, Instagram or Twitter.

Every email is under 283 words. If I go over, I’ll send $69,420 to the KKK (i’m lying.)

Short emails are my jam. So let’s go.

Today we're breaking down the bad thing hook.

Word count: 248 words out of 283.

Six months ago, our company was almost forced to recall $2 million worth of our chocolate bars, all because of a single error in the testing method.

Source

It continues to talk more about the story, but let’s be honest, we only care about the first few lines.

Why The Hook Works:

The hook hits you with a $2 million problem right away.

Money + crisis = attention.

But the real genius is adding "all because of a single error." This creates curiosity - how can one small thing cause such big trouble?

The Template:

[Big number] ago, we almost [bad thing],

all because of [small thing].

Our Example:

Last week, we almost lost our biggest client,

all because of one missing comma.

Try this hook out and let me know your results.

If you enjoyed this, drop me a reply with what you liked, or just send me a thumbs up emoji 👍

I read every reply and it helps with my email score.

See you tomorrow with another hook.

- Mr. Saga

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